A 28-Day Plan for Busy Women - Effective Home Workouts & Expert Coaching
Kickstart your fitness habit with Her Strength’s expert-led workout plan - designed to fit your busy schedule anytime, anywhere!
No payment taken during free trial. Payments start after 7 day free trial. Subscriptions auto-renew at the end of each billing period, unless cancelled. Cancel anytime.
Build strength, improve fitness, and feel great with short, straightforward workouts tailored for busy women.
Play video to find out more.
Kickstart your fitness journey with ease
Can fitness sometimes feel too intense, too complicated or too much of a chore? I get it. That's why I've designed this simple, effective 28day plan to help you kickstart your fitness journey.
Follow multi-award-winning Personal Trainer, Lucinda Newman-Jones, as she guides, coaches and encourages you through this progressive 28day challenge to help you establish an achievable and effective fitness routine. Each customised workout is structured with exercises designed to help you build strength, move well and improve your cardio-fitness – helping you feel strong, confident, and empowered.
Here's what you'll get:
You’ll build strength, mobility, fitness and confidence as you work through the challenge, and establish a realistic and achievable fitness routine.
Maximise your results with the expertly coached, short workouts of this gradually progressive challenge, using only minimal equipment – just dumbbells, a mini loop band & something to use as a fitness step/bench (which could just be a chair or low table).
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Structured, gradually progressive plan
Expert workout design and structure so there’s no guesswork and no decision fatigue. The structured program helps you stay accountable so you gradually build an achievable fitness habit. -
15 x unique on-demand workouts
On-demand workouts for you to work through anytime, anywhere. Enough exercise repetition for you to progress and get stronger, but also enough variety to keep it fun. -
Flexible & convenient
You’ll have unlimited access to all the workouts of the challenge – so you can do them anytime, anywhere. You also have flexibility to swap, skip or repeat workouts – or take longer than 28days to complete the challenge if you want.
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Success guide & accountability tracker
These resources will help you stay accountable, stay on track and get the most from your workouts.
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Weekly tips and guidance
For motivation to get your workouts done, and information of how to get the best results from your 28day challenge.
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Expert PT-coaching from award-winning PT
I’m with you in every exercise – guiding, coaching and encouraging you through. You’ll learn effective and safe exercise technique, helping you build strength, improve posture and engage core throughout the exercises.
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Full & unlimited access to the whole of the Her Strength Membership
When you sign up to the 28day Challenge, not only do you get instant access to this challenge, you also get unlimited access to the complete Her Strength Membership including 3 x 30min live workouts per week, hundreds of on-demand workouts in searchable library and many more structured workout plans.
How it works
Get started for Free
Sign up below to start your 7 day free trial to the Her Strength membership and get instant access to the 28day Challenge AND the whole membership.
Select 28day Challenge
Navigate to the 28-day challenge within the Structured Workout Plans section of the membership.
Follow anytime, anywhere
Simply click play on the workout and you'll be guided, coached, motivated & encouraged through.
Meet your trainer - a little bit about Lucinda
As a busy mum-of-3 and PT with 15+ years experience I’ve created a fitness membership tailored to fellow busy women to help you overcome the barriers which stop you staying consistent with your workouts and getting lasting results.
I’ll help you carve out a realistic and achievable training schedule. I’ve programmed your workouts to be effective and enjoyable. I give you all the positive encouragement and expert PT coaching to help you stay motivated and exercise safely. And I’ve ensured you can get it done from home with minimal time and equipment.
If you can click play on the workout, I’m with you every step of the way. Let’s get you going with a little and often fitness schedule that challenges you appropriately, makes you feel strong and empowered and gets you results.
FAQs
The 28day challenge is suitable for all experience levels from beginners to experienced exercisers.
The strength workouts are built around staple exercises of strength training and the exercises are scaleable so you can adjust them to suit your body e.g. a squat can be made easier by not going so low / a press up can be done on the knees to make it easier. Options of easier and harder progressions of the exercise are given where appropriate.
The more cardio-style workouts are scaleable simply by working to a pace suitable for you. Where there are high-impact exercises, low impact options are given.
There is a big focus on technique, core engagement, posture and how to execute each exercise correctly and safely – so it’s great for beginners to learn proper technique.
All the workouts can be followed with 3 items of equipment:
- Set of dumbbells – start with what you have and go from there – you may want to increase your weights over time as you get stronger and invest in a heavier set of dumbbells, but don’t let that stop you from starting. Start with what you have – it could even be water bottles or tin cans.
- Mini loop resistance band – if you don’t have this, you can follow the workouts without the band and work on strong connection to the muscles as you move. If you have a long band, could you tie it to make a smaller loop?
- Something to be your fitness step/bench. If you don’t have a fitness step/bench you can use the side of a sturdy coffee table, footstool, sofa, dining chair etc.
Either. You can follow along from home or the gym. All you need is internet connection, the items of equipment listed on the workout description and the space of an exercise mat.
You can follow from home or garden or set yourself up in a space at the gym and gather the items of equipment you need, so you have them to hand, and follow from there.
Yes you can follow the on-demand workouts of this challenge anytime, anywhere. The challenge is not time limited and there is no set ‘start-date’.
Once you sign up, you get unlimited access to the workouts of the challenge so you can follow along to the structure and suggested timetable of the challenge.
You also have flexibility to swap/skip or repeat workouts – or take longer than 28days to work through the challenge if you want to.
Most of the workouts are approximately 30minutes – they may be a few minutes shorter or a few minutes longer than 30minutes. The duration is written on each workout video.
This duration includes a brief welcome/introduction, the warm up, the workout and relevant post-workout cool-down stretches.
There is one workout which is 45mins as an extra challenge in week 3, and two workouts in week 4 which are 38mins.
The 28day challenge is included within the Her Strength Membership, which starts with a 7day free trial. To sign up, you go through the checkout process – no money is taken until the free trial period ends, so if you cancel during this period there is no charge.
The first subscription payment is taken when the 7day free trial ends.
If you’ve signed up with the monthly option this is £34.99 per month. You can cancel anytime so you can choose to stay only for one month at the cost of £34.99, or continue with your subscription if you’d like to.
If you’ve signed up with the annual option, this is £349 billed once annually which gives you access for the whole year.
Please note subscriptions auto-renew at the end of each billing period at the price of the payment plan in place at the date when you first signed up, unless cancelled.
Due to the nature of it being a digital product that you have complete and unlimited access to from the date of purchase, we do not provide refunds, but you are able to cancel.
If you are on the monthly membership you can cancel your subscription at any time via the ‘subscriptions’ area of your Her Strength account to stop the next payment being taken at the end of the billing period.
If you are on the annual subscription membership, your subscription payment will be debited once, annually – once this has occurred a refund or any partial refund will not be given. But you can cancel at anytime prior to the next annual payment being taken via the ‘subscriptions’ area of your Her Strength account.
N.B. when you sign up to the Her Strength Membership, you get a 7 day free trial – no money is taken until the 7day free trial period ends. You can cancel at anytime before the 7day free trial period ends completely free of charge.
Please note subscriptions auto-renew at the end of each billing period at the price of the payment plan in place at the date when you first signed up, unless cancelled.
What our hundreds of members say
I have been using the Her Strength on-demand workout subscription for over a year now and it is honestly absolutely amazing. As a working mum of 3 kids it has helped me not only become physically stronger but has also helped me stay mentally strong too.
I love the fact there is such a wide range of workouts to choose from and you can always find something to fit in with the time you have/ the style of workout you want to do. Sometimes I follow the structured Thrive in 5 courses which are included in the subscription and are so helpful as you can follow a clear plan and it takes the need for planning/ thinking what workout to choose away. Whilst other times, such as the school holidays when life is in less of a routine, i tend to just pick ad hoc workouts to fit the time I have. I have even used the no equipment workouts whilst on holiday.
The actual workouts themselves are so clear and easy to follow – it is like having a proper PT session with Lucy with great cues to make sure you are getting the exercises right.
I think the other really important thing that using Lucy’s on-demand workout subscription has really helped me with is learning is that I can actually fit workouts into my week amidst the juggle of being a mum/ work/ life – it doesn’t need to take a huge amount of time or require leaving the house to go to the gym/ class and I can still get a really effective workout (and the important endorphin high afterwards!).
Lizzie Armstrong
I just wanted to reach out to you and say how truly grateful I am that I stumbled across your page.
I can’t tell you how much your workouts have enhanced my life. I’m stronger, happier in myself, it’s improved my relationship with my husband! I just absolutely love every second of your sessions.
I’m a very busy mum of 2 with 2 businesses and the platform just suits my lifestyle to a T! I know I’ve always got 10 minutes at least to do one of your 10 minute blitz sessions, even if my day is crazy busy!!
So ‘thank you’ Lucinda for being the best instructor I have EVER had (and I’ve seen a few over the years!) but seriously, your constant coaching, explaining, motivation is just 100% bang on! You get in my head!
Michelle Blanche
I can highly recommend Lucy’s Her Strength fitness platform. I’d been using another fitness platform for some time, so it took me a little while to decide to switch: I haven’t looked back! There are a huge number of workouts to choose from and they’re continually added to. Plus, Lucy’s encouragement and tips to make the particular exercises as effective as possible are exactly what you need when working out at home.
Personally, I particularly like the structured courses. I love that I don’t have to think about which workout to do that day and whether I’ve covered all the right muscle groups throughout the week. I tend to do a course during term time, but then I know I have a variety of workouts that I can dip into during the busier holidays when I don’t necessarily have as much time. I’ve even managed to do some of the 10 min blitz/no equipment workouts while away!
I can definitely feel a difference to my strength levels and I feel more confident as a result. My physio has also commented on how she can see a change in the strength in my back (which in turn has helped with neck pain). If this wasn’t enough, I was diagnosed with osteopenia over ten years ago. My recent bone density scan came back as normal for the first time since my diagnosis. The only lifestyle change that I have introduced in that time is to move from a more cardio-based workout to Lucy’s more strength-based workouts.
Karen Sangiorgio
Being a busy mum of four, the Her Strength on demand platform has been fantastic in being able to get some quality workouts completed at home within short time frames. The platform has such an array of workouts which can be chosen by workout duration or if you want to work specific muscles or choosing a specific programme. There is so much content which Lucy updates on a regular basis keeping me interested in trying new workouts. Lucy gives so much encouragement and essential tips to make me feel confident in increasing the weights I use. I can see the progression I have made since signing up to the platform and would highly recommend!
Jeannette Stevenson
I have been training with Lucy since April last year. It has been a fantastic experience. I feel so much fitter and stronger now. She pushes me in every workout and I feel I can work to my potential. I can’t recommend Her Strength enough.
Radhika Allan
Lucy is an amazing online trainer, who knows how to inspire you to achieve your best. I really enjoy training with her and achieved brilliant results. Her classes are always full of variety, despite the breathless hard work. Highly recommended.
Sree Lakshmi Payyala
I have been training online with Lucy since 2020. I have really noticed how my fitness levels and strength have improved significantly. The classes are fun but hard work and Lucy is very good at encouraging me to work to our full potential. Would definitely recommend Her Strength.
Kirsty Smith
I have been training with Lucy for about three years. I’ve encouraged my adult daughters to sign up too. The workout sessions are hard work but they are fun and can be tailored to different fitness levels (my daughters may be somewhat fitter than me, but gets tots from the workouts too!). Lucy is extremely encouraging and is always so enthusiastic, so I’m always keen to try my best. My strength, stamina, balance and overall fitness have improved considerably. Thank you, Lucy.
Penny Payne
I have been training with Lucy for over a year. Over the years I have joined several gyms and always ended up paying money and never attending. Having a regular schedule every week encourages me to keep going. She makes exercise about as fun as it can be (!) and I get the sense she genuinely cares about how I am doing. Over the last twelve months, I have become fitter, more flexible, lost weight and become much more active. Thank you, Lucy!
Rachel Hotson
I’ve been following the workouts for the past three years. Lucinda is brilliant at motivating me when I am feeling sluggish and pushing me when I’m feeling strong.
Each week the workouts are different and I feel I’ve learnt new skills and exercises which keeps it interesting and works the muscles in new ways.
I would highly recommend Her Strength to everyone, she is also great at suggesting exercise adaptations so you can get the most from the workout whatever your age and ability.
Each week I feel so satisfied with what I’ve achieved.
Jeannette Stevenson
I started working out by following Lucy’s workouts shortly after the birth of my 3rd child. The idea of getting fit whilst juggling three children under the age of 5 was such a daunting task to take on alone. Luckily for me, there is nothing Lucy doesn’t know about getting post-natal Mummies back into shape. She understands the whole picture: getting fit and strong both physically and mentally. She is also a fantastic role-model for how to keep all the plates spinning and not let those excuses get in the way of achieving your fitness goals.
Toree Bethell
After I had my daughter I was desperately lacking in energy and felt physically wrecked! I knew I needed to do something positive to be able to keep up with her boundless energy and also begin to feel better about myself. My friend encouraged my to sign up to Lucy’s workouts to help me both get fitter and stronger. I managed to fit sessions around work and toddlers (even occasionally using them within sessions!), and Lucy provided us with much-needed motivation.
Exercise has never come naturally to me, so it has been brilliant to stick to something long-term and see real changes in my fitness.
I really can’t recommend Her Strength highly enough!
Samantha Powick
I really can’t thank Lucinda enough for her workouts. I feel encouraged and supported throughout the workouts, even as an unfit exhausted Mum. She has a unique mix of steely grit and a sense of humour! As inches have fallen off and my energy levels have increased, I have been able to keep adapting and progressing the workouts to suit my improving fitness level. They are always a challenge and keep me on my toes – be it in the garden or within the four walls of a living room (complete with toddlers climbing all over us!)
I really can’t recommend Her Strength enough, especially for any new Mum out there wanting to take some much needed time for yourself. 100% the best investment I’ve made in a long time!
Olivia Cryer
I turned to Lucinda at Her Strength because I felt I was not achieving my ultimate goals with my previous fitness regime….in short after my second child my tummy never returned back to how it once was and I got to the stage where I was regularly telling myself – is it possible to ever get back your 6 pack back?!! I am in my mid-30’s and competed in heptathlon back in Poland. I train 6 days per week, combining gym with my passion for running and regular Insanity classes but I got to the point when I thought “nothing will work, no matter how much effort I put into it”. Postnatal fitness was something I never thought would work and I needed someone to show me the way. I want to thank Lucinda for showing me a different approach. With Lucinda’s workouts I was able to work hard and I absolutely loved every workout and will be back for more. Thank you, thank you, thank you.
Ewelina Gatehouse
I love all my workouts with Lucy, she has now got me hooked on including weights in my weekly workouts and I’ve never felt fitter or stronger both in mind and body. It’s amazing and inspiring to see and feel such changes from relatively small adjustments.
Buffy Hinson
I started with Her Strength because I was in dire need of getting fit. I have two children and work three days a week and fitting in the exercise was not easy. Lucinda has now helped me massively to see exercise as part of my routine and how I can fit it in whilst juggling everything! It’s also great that Lucinda really appreciates those juggles with family life and exercise. Thank you so much!!
Kelly Tallis
I absolutely love my workouts with Lucinda. I get so much out of them both physically and mentally. The variety of exercises during the sessions is great and I really enjoy constantly learning new things and being pushed further than I would push myself. Lucinda is a great motivator and it’s great to see the changes in my fitness and physique. I have been into my fitness for years but, thanks to Her Strength, I am stronger and fitter than I have ever been.
Hayley Harrison
I’ve done 6 weeks with Her Strength so far and couldn’t recommend it more highly! Every time I do a workout, Lucinda makes it fun and different. She is incredibly motivating and makes every minute count. I feel fitter and stronger and happier and have used muscles I never knew I had! If you’re looking for a fresh approach to fitness and exercise that produces real results, then Her Strength is for you.
Gemma Stovold
I can honestly say it was one of the best investments I’ve ever made! After having a baby several months ago I felt extremely tired, unfit and seriously lacking in energy. Lucinda’s workouts were challenging and she encourages you to work hard. She answered any fitness questions I had in depth and was happy to be contacted for advice – even sending me a video demonstration when I needed help with a particular exercise move. Would highly recommend!!
Cordelia Van Resnburg
I signed up with Lucinda 12 weeks before my wedding. Amongst all the wedding planning I wasn’t making time to eat right or exercise, and just feeling a bit rubbish. The workouts were challenging but fun, and no week of workouts is ever the same. I felt great in my wedding dress and even better on our honeymoon!
Amy Simpson